"I'm excited to recommend Loretta as a Marketing Executive without hesitation. Her solid expertise and leadership in software product Go-To-Market (GTM) strategies are truly impressive. Collaborating with her on GTM initiatives was a delight; She effortlessly navigated through various marketing tools, crafting compelling copies, and even optimizing pricing strategies.

Loretta's strength lies not only in her hands-on approach but also in her ability to lead cross-team collaborations effectively. She's a phenomenal team player, seamlessly collaborating across different functions to achieve shared goals.

With her strategic mindset and knack for execution, she undoubtedly brings immense value to any marketing endeavor."

"I had the pleasure of collaborating with Loretta as our go-to-market (GTM) strategist for our AI-coaching startup. Rarely do you find a marketing executive as exceptional as Loretta, deeply versed in new AI marketing tools and possessing a keen acumen for innovative and actionable market strategies.

Loretta expertly bridged the gap between our AI tech solution and customer-facing efforts, ensuring the best product-market fit and addressing urgent problems from our ICPs. Her creation of new pilots led to pivotal shifts in our GTM phase, aligning technical capabilities with immediate customer feedback.

Her visionary approach resulted in higher product adoption rates, driving tangible results. Loretta's leadership established a GTM framework that continues to benefit our company. I am confident that she will bring the same passion, strategic thinking, and innovative solutions to your next endeavor."

"Loretta is a great digital marketer who brings a solid data driven approach to all things business and marketing. Loretta was instrumental in building and growing the GIO (Growth Intelligence and Optimization) team at McAfee. This was core to the growth strategy delivering accelerated growth and best in class customer experiences through diligent testing and global rollouts.

During my time at McAfee, I witnessed Loretta's leadership and innovative streak as we accelerated our business and built newer experience on McAfee.com and CRM channels. Loretta also partnered with me to activate and grow Paid Media across full-funnel marketing across TV (Linear, CTV), Search (SEO, SEM), Affiliate, Social and Programmatic. It was encouraging to see how Loretta approached cross-functional initiatives, especially Brand refresh and financial processes with CFO organization.

Both of these initiatives allowed Loretta to stretch her skills across both art and science of marketing. It was a pleasure to work with Loretta and having her as a strong digital marketing partner in driving growth at McAfee. I'm certain that she'll be an asset to any company looking to transform and build strong growth muscle!"

"In my time working with Loretta I found her to be highly capable -- organized, attention to detail, and a truly gifted performance marketer who always kept an eye on near-term optimization as well as long range planning.

One of Loretta's greatest strengths as a leader is the advocacy of her team. She consistently made sure their efforts received due credit, she provided them mentorship and coaching, and she was persistent in her promotion of them to cross-functional partners."

"Loretta helped lead the transformation of our marketing discipline to a more data-driven, results-oriented performance marketing engine and I can't thank her enough for her contribution and leadership. She was always laser focused on our targets and motivated her team to orient themselves similarly.

This, along with her deep expertise in growth channels would make Loretta a valued leader in any organization and I highly recommend her."