Trusted C-suite partner driving transformational global GTM strategies and operations

Passionate about ABC - AI, Building and Creativity

SF Bay Area, CA
+1 510-646-0660
lorettahuanggtm@gmail.com
WeChat 19896587501
linkedin.com/in/loretta-huang
GTM Strategy AI-first B2B SMB Consumer
Available for executive roles, advisory positions, and strategic consulting
Contact Loretta
Loretta Huang - GTM Strategy Leader
15+
Years Leading

Quantified Go-to-Market Impact

Measurable outcomes from GTM strategy leadership across global markets

2.5×
YoY Growth
1.5×
LTV/CAC Improvement
25%
ROI Boost

Recent Success Stories

Transformative GTM strategies that deliver measurable results

Liquid Web - Supercharge your AI workloads with dedicated GPU server hosting
Web Hosting 2024-2025

Liquid Web GTM Acceleration

Led GTM strategy for the launch of 5 new products and international expansion, achieving 2.5x YoY growth and a 1.5x improvement in LTV/CAC through AI-powered workflows.

McAfee Cybersecurity Mobile Alerts
Cybersecurity 2020-2023

McAfee Global Marketing COE

Built and scaled global growth marketing COE, delivering 2x YoY new customer growth for 8 consecutive quarters and successfully launching a global rebrand initiative.

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Career Journey

15+ years of transformational leadership across global markets

GTM Consultant

Global U AI

Present

As a trusted partner to founders, I advise AI startups on global GTM strategies, Product-Led Growth (PLG), and Revenue Operations to build and scale with hands-on execution. I also implement AI solutions and enhance the martech stack to transform GTM operations into efficient agentic workflows. Deep expertise in tech startups, SaaS, eCommerce, cybersecurity, and enterprise sectors.

Senior Consultant, GTM Strategy, Operations & Analytics

Liquid Web (Web Hosting for SMB & Consumer)

May 2024 - Jun 2025

Reported to Chief Growth Officer; Led GTM acceleration strategy by launching 5 new products and driving international expansion in partnership with CMO, CPO and senior leadership. Transformed enterprise-wide AI workflows for chat, LCM and ICP enrichment.

2.5× YoY Growth 1.5× LTV/CAC Improvement AI Workflows

Senior Director, Global Marketing Strategy, Operations & Analytics

McAfee (Cybersecurity for Consumer & Business)

Aug 2020 - Sep 2023

Reported to VP of Marketing & CMO; Built and scaled global marketing COE by advancing testing, operations and analytics functions. Led integrated brand-to-demand campaigns across all digital channels. Deployed experimentation frameworks and enhanced martech from CDP to deep personalization.

2× YoY Growth Global Rebrand 25% ROI Boost Excellence Award

Senior Director, Digital Marketing

Tailored Brands | Men's Wearhouse (Ecommerce & Stores)

Sep 2017 - Aug 2020

Reported to VP of Marketing & CMO; Owned $XXXM digital marketing P&L. Led full-funnel transformation across Paid Search, Social, Video, Affiliate, and SEO. Implemented omni-channel personalization from e-commerce to 1,500 stores across Men's Wearhouse and JoS.A. Bank.

1.5× ROI Omni-channel

Head of Marketing Analytics

Centrify Corporation (2016-2017)

Revolutionized lead scoring to deliver 2× increase in qualified leads

Senior Manager, Growth Marketing & Analytics

Intuit Quickbooks (2014-2016)

Improved CPA by 50% through MTA and algorithmic bidding

Early Career Roles (2005-2014)

YP Yellow Pages, Rent.com eBay, Rapp Omnicom, Live365.com

Core Skills & Expertise

AI-powered tools, advanced analytics, and revenue operations

AI Tools & Automation

[1] AI Assistants, Research & Conversational Agents
[2] Workflow & Automation Platforms: Airtable, Notion, Coda, Zapier, n8n, Relevance AI
[3] Generative AI for Content & Creative Design: Jasper, Canva AI, AdCreative.ai, Copy.ai, Superside, Writer, HeyGen, Descript, Pika Labs, Synthesys, Midjourney, Figma, OpenArt.ai, OpusClip
[4] Vibe Coding & AI-Powered Visualization: Lovable, Rocket.new, Gamma, Beautiful.ai and more

Analytics & Data Science

[1] Web, Product & Behavioral Analytics: Google Analytics 4, Adobe Analytics, Mixpanel, FullStory
[2] Business Intelligence & Dashboards: Power BI, Tableau, Looker
[3] Data Warehousing & Engineering: Snowflake, Databricks, SQL, Python, R
[4] Predictive Analytics & Machine Learning: MMM, MTA, segmentation tools, LLM programming and more

Revenue Operations & Digital Marketing

[1] CRM, Sales Enablement & Revenue Intelligence: Salesforce (SFDC), HubSpot, Pipedrive, Apollo.io, Outreach, Salesloft, 6Sense, Demandbase, ZoomInfo
[2] Marketing Automation & Customer Lifecycle Management: Marketo, Braze, Klaviyo, ExactTarget
[3] Digital Media Platforms: Google Ads, Meta Ads (Facebook, Instagram), LinkedIn, TikTok, SEMrush, Ahrefs, Rakuten, Commission Junction, Hootsuite and more
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Education & Credentials

World-class education foundation supporting global leadership excellence

Stanford University

Graduate School of Business

LEAD Innovation in Business Administration

Palo Alto, CA

Michigan State University

Master of Arts

Telecommunication Information Studies and Media

East Lansing, MI

Chinese University of Hong Kong

Bachelor of Social Science

Journalism & Communication + Graduate Diploma of Finance

Hong Kong, China

Available for executive roles, advisory positions, and strategic consulting

Contact Loretta